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You're probably more open to a broader set of potential dates, according to the company's analysis. Plenty of Fish's Mr.

Matchmaker Used In-house Campaign Attribution System to Reduce Marketing Spend

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Matchmaking algorithms themselves change, too, resulting in different pools of potential matches based on whether people arrived on the site via a mobile device, online, or after watching a television ad. Dating Sites Still Attracting Users "I don't know if any business is recession-proof," said Sam Sebastian, director of classifieds and local advertising at Google. Of course, free sites aren't hitting the big money yet. That high subscriber-acquisition cost leaves the door open for free sites such as OKCupid to undercut the market.

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Relationship seekers on Eharmony are typically viewed as more serious or conservative than those on, say, Tinder. He said that works for him, because Match subscribers then talk up his free site. But it's getting increasingly difficult to increase these numbers.

Insiders Say Meetings Set With Units of All Big Four Holding Companies

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